HOMI
@designerbriefs

Year
2024

HOMI is a home fragrance brand that specialises in room sprays that boost the atmosphere of a room.

The brief involved creating a logo design, brand identity, and packaging design.

The brand has a lot of natural scents, such as Fresh Linen, Midnight Rain, and Smoky Sandalwood. I wanted to keep the branding neutral; the shade of green accomplishes this, as it is the perfect neutral shade that isn't a standard black or white, as I imagined that customers would want to display the product in their homes.

The font BT Suave was chosen because of its light, modern design and because it paired well with the specifications the brief called for.