Forget-Me-Not

Year
2024

With more than 55 years of experience, Forget-me-not can provide the flowers you require for any occasion. Their florists will be pleased to discuss any requests you have in mind, whether it's for a happy or sad day. Forget-me-not offers the greatest comprehensive personal service for all of your floral needs. They pay close attention to every little detail in all they do.

Loosely inspired by Briefbox’s Pattern and mini-brand theme Forget-Me-Not has been a staple in Cheam Village and I wanted to explore how their shop brand would look if it were to be modernised. To refresh their look a new logo was required, Briefbox required branding that targets ‘a younger crowd – the so-called “plant parents”, millennials living and working in London…’ a hand-drawn logo with floral illustrations.

The Brief also called for patterns to be used on tissue paper and stickers that could be used for social media which has been comprised of the logo flowers being broken up and rearranged for two different versions. The stickers can be saved on a phone and applied to an Instagram story so there’s no need to boot up any software on a PC/Laptop.