Epsom Town needed an upgrade; the task was to create a new, recognisable brand for the town that would bring in new visitors and business. Epsom and Ewell are known for their weekend markets, which consist of the regular market in Epsom Market Square, the farmers market, and the artisan market, as well as a vegan, reuse and recycle market.

Together with branding, merchandise would be sold to help further promote the town. These would be Cups, tote bags and prints